Designing Place-Based Identity

Al Ain Oasis
Case Study

Course: Graphic Design Synthesis, MFA in Information Design & Data Visualization
Instructor: Douglass Scott
Semester: Fall 2023

Project Description:
In this semester-long synthesis project, I developed a comprehensive visual identity and communications system for Al Ain Oasis, a UNESCO World Heritage Site located in the United Arab Emirates. The site is known for its extensive network of traditional falaj irrigation systems and its cultivation of more than 147,000 date palms over 136 hectares. This project sought to position Al Ain as a model of cultural preservation and accessible heritage communication through a multilingual, multi-platform branding system.

The design process focused on translating historical, environmental, and spatial characteristics of the oasis into a cohesive identity system that could serve educational, touristic, and civic engagement goals. Outputs included visual identity assets, exhibition collateral, accessibility-focused signage prototypes, event branding, and strategic visitor engagement proposals.

01. Umbrella Mockup.png
Water Bottle Mockup.png
Silk Folded Fabric Mockup 4000px.png
201-silk-head-scarf-mockup-01.png
05 Folded Business Card Mock-Up.png
Envelope_Commercial_.png
Envelope_Formal.png
Al_Ain_Delivery_Van.png
Al_Ain_InfoPage_PDF@300x-100.jpg

Key Outputs

– Logomark based on date palm geometry
– Visual identity system (color palette, typography, layout)
– Multilingual signage (Arabic + 6 UNESCO languages)
– Exhibition campaign design (poster, ads, collateral)
– Accessibility features (Braille signage proposals)

– Branded merchandise (scarf, cap, water bottle, etc.)
– Website and mobile app interface concepts
– Interactive installation concept (“Cultural Canvas”)
– Event branding for “Desert Nights” cultural festival