Concept Mapping in
Information Design Theory
Visualizing Theories, Authors, and Power in Information Design
This project presents a collection of six concept maps developed as part of the MFA course “Information Design Theory and Critical Thinking” at Northeastern University. Each map visually interprets theoretical readings across disciplines such as semiotics, authorship, feminism, AI, and data ethics. These diagrams function both as analytical tools and as designed artifacts—bridging design theory and visual communication through rigorous conceptual distillation and diagrammatic clarity.
Semiotics
(C. Peirce’s Theory of Signs)
This diagram offers a taxonomic breakdown of Peirce’s ten sign classes, using a layered grid system and clean geometric alignment. The clear hierarchical logic, consistent alignment, and precise labeling provide a strong scaffold for navigating complex relationships among sign, object, and interpretant. Typographic restraint and systematic spacing give it a disciplined, scholarly tone.
Experience Economy (Pine & Gilmore)
This map stands out for its use of quadrant logic—placing types of experiences within a 2x2 matrix based on participation and connection level. Supplementary modules elaborate on design principles and sensory strategies. The clarity of axis-based design and use of repetition in labeling (“Customization / Commoditization”) makes this a strong example of conceptual framing.
Design Authorship
(Barthes, Rock, Han)
This map employs typographic contrast to emphasize the ideological divergence among thinkers. The juxtaposition of Barthes’ “death of the author” with Rock’s and Han’s more collaborative and performative stances is communicated through axis-based positioning and thematic groupings. It’s conceptually rich and visually driven by textual voice, using layering and indentation as rhetorical tools.
Human-Centered Design
(Erin Friess)
This diagram contrasts rhetorical and empirical design processes using a mirrored layout that balances the “Designer-Centered” and “Empirically-Centered” models. It’s well-paced, with typographic rhythm creating emphasis where needed. The clear logical sequencing supports comprehension of layered rhetorical modes (ethos, pathos, logos) in design thinking.
Data Feminism
(D’Ignazio & Klein)
Organized around the Matrix of Domination framework, this map flows vertically, building a visual narrative from systemic structures down to individual impacts. The symmetrical block structure and directional flow reinforce the hierarchy of power and oppression. Callouts about Joy Buolamwini’s work bring applied relevance, grounding theoretical points in practice.
Artificial Intelligence
(Helen Armstrong)
Employing a radial cluster of AI learning models, this diagram articulates differences between supervised, unsupervised, and reinforcement learning. Visual proximity and typography are used strategically to cue relationships and distinctions. The black-box problem and designer–data scientist interactions are highlighted in peripheral zones, suggesting complexity beyond pure logic.